From the brand

About SAFAVIEH

For over a century, SAFAVIEH has been synonymous with exceptional quality and timeless design. What began as a family storefront in 1914 grew into one of the world's most respected names in home furnishings — a legacy carried forward through four generations, each honoring the craftsmanship and care that defines us. Today, from New York, we offer an extensive collection of rugs, furniture, lighting, and décor, helping you design a space you love.
Top Rated Area Rug Collections
Lighting
Outdoor Patio Furniture
Indoor Furniture
Couture Furniture
Machine Washable Rugs
Accessories

From the manufacturer

SAFAVIEH's Handmade South Hampton Wool Blend Area Rug

Safavieh area rug

Name: Ivory Wool Blend Runner Rug
Brand: CAMPBELLNEXOVATE
Price: 91.99 USD
Availability: InStock

Add subtle sophistication to home decor with the beautiful and durable east coast casual carpets from the South Hampton Collection. These fashionable carpets bring traditional styling and innovative needlepoint effects to any living areas of the home or office.

SAFAVIEH New York

Over 100 Years of Excellence in Home Furnishings

Trusted Brand
Quality Craftsmanship
Unmatched Style
Based in New York

Mid-Century Modern Geometrics

Wool Fibers

Handmade from a blend of premium wool fibers for a textured look and feel with an embossed pattern

Versatile Styling

Fits into a range of styles—contemporary, farmhouse, modern, boho, casual, and transitional

Medium Pile Height

Pile height makes this rug ideal for medium to low-traffic areas

Sturdy Cotton Backing

Features a cotton backing for a solid foundation

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Helpful Tips for your New Rug

Follow these simple steps when your rug arrives to ensure that it looks and feels its best in your room decor.

What is this rug made of?

This rug is handmade of a blend of wool and polyester fibers.
How do you clean this rug?

Vacuum 1-2 times a week for the first few weeks using a low-pressure vacuum cleaner without beater bars. (Note: Do not pull “stray” loops; always cut them back with scissors).
How do you clean this rug? (part 2)

For stains, make a solution of water, white vinegar and mild detergent. Apply the foam that rises to the top of the solution on the stained area with a clean cloth. Finish using a damp, clean cloth to absorb any residue.
What can I expect after receiving my rug?

Rug will arrive either rolled or folded depending upon size. Back-roll/reverse roll your rug and allow time for any creases to relax. Any "new rug smell" is completely normal! Air out in a well-ventilated area if necessary.
What can I expect after receiving my rug? (part 2)

For first-time wool rug buyers, note that wool rugs will shed as a natural consequence of how they are made. However, this shedding will gradually diminish with proper vacuuming. Use a high-quality rug pad under your rug to reduce surface friction.